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From Earned Media to Earned Recognition
It’s been eight months since I became a published children’s author, and I’m still pinching myself! I’ve attended book events, read to students in classrooms, partnered with local stores through consignment, placed my book in local libraries, and participated in numerous interviews. I’ve also had the opportunity to help other authors promote their books, which has been the icing on the cake. It’s been an incredible experience, and I’m happy to say this journey is far from ove
Oct 23


If You Build It, They Won't Automatically Come
The move, Field of Dreams, made it look easy. A farmer, played by Kevin Costner, builds a baseball diamond that attracts the ghosts of some incredible legends. A scene from the movie, Field of Dreams. Publishing a book doesn’t work like that. Just because you release your book doesn’t guarantee attention from anyone, especially the media. Visibility isn’t automatic; it’s earned through intentional effort, outreach and most definitely, persistence. I’m grateful for my backgrou
Apr 19


The Power of Showing Up for Local - and Being Welcomed In
Long before I embarked on my #AuthorJourney, I was inspired by those who dared to carve their own path – not because it was easy, but...
Oct 1, 2025


I've Promoted Plenty of Campaigns -- Now I'm Launching My Own with #SantaInTheSun
If you stay in PR long enough, you’ll inevitably be tasked with promoting a corporate marketing campaign. It’s just the way it is. The...
Sep 8, 2025
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