I’ve worked with a lot of celebrities over the years. When you spend more than a decade storytelling inside a supercenter – selling everything from groceries to sporting goods – you quickly realize two things: You’ve got a goldmine of products to promote, and even more opportunities for celebrity appearances. I’m not going to lie – meeting celebrities is thrilling. I’ve crossed paths with quite a few: Stacy London from TLC’s What Not to Wear ; NHL pro Justin Abdelkader; and e

Sometimes I feel a little silly. But not because I’m 45 and finally fulfilling my longtime dream of publishing a children’s book. No, I’m 100% proud of that and hope my leap of faith inspires others to do the same, especially my children. Rather, I feel silly sometimes because of the contrast between my joyful passion project and the career I’ve built around serious, often sensitive topics. This season of my life is all about balance: serious, corporate messaging and the sill

Over lunch, my mom recently asked me why I hired a book editor when I’ve been writing all my life. Her question caught me off guard, because I never thought of it that way.   Yes, I’m experienced. But I’ve never published or distributed a press release, social post or corporate response without getting another set of eyes on what I’d written. And that’s after several rounds of self-editing to make sure what I submitted was as polished as possible. After years of writing and r

If you stay in PR long enough, you’ll inevitably be tasked with promoting a corporate marketing campaign. It’s just the way it is. The...

When I said that writing my first children’s book over the span of a decade was just the beginning, I wasn’t kidding. Earlier this...

I started my career as a newspaper journalist and then switched gears to enter the world of Public Relations. I used to sit in a...